Consumers don’t just use products and services, they experience them. Based on this interaction, whether fleeting or extensive, a brand is the total sum of a person’s thoughts, feelings, and perceptions about a company.
Brands that grow fierce customer loyalty and generate buzz deliver customer experiences that are three things – positive, consistent, and unique.
- If an experience is positive, customers feel good about the brand
- If an experience is consistent over time, customers come to trust the brand
- If an experience is unique, customers talk about the brand
Slye Marketing specializes in creating such customer experiences. We’ll help you cultivate and pollinate your brand by providing you with ways to attract customers, hook them, and inspire them to tell others about you.