SLYE MARKETING BLOG
I’ll sometimes get a call, “Our brand needs an overhaul. Can you help us create a new logo or tagline?” The answer is – sure, I can create a cool new logo or write a powerful tagline, but do I … Read More
Recently I ran across an article suggesting that marketers should switch from “I” marketing to “You” marketing in their communications. I Marketing is that narcissistic bore at the cocktail party stuck on monologue setting. “I’m so smart. I’m so good-looking. … Read More
I’m often asked, “Kristin, how do you come up with ideas?” That’s a very good question with an answer I’m not entirely sure of. What I do know is that staring at my laptop while earnestly willing ideas to pop … Read More
Why smart companies approach branding experience-first. I learned a powerful lesson on branding in the unlikeliest of places; in a class on early childhood development at my son’s preschool. The course leader did a very interesting exercise. She gave each … Read More
Why Good Ideas Are Like Porn Recently, I had a very fun assignment. I was asked by a client to help define creativity when he was invited to give a presentation on the subject. What a cool opportunity to look … Read More
Part of my job as a branding consultant is often to review my client’s written communications – not just for the inherent brand messaging, but also for consistency in the style, voice, and grammatical choices made by the writers. Invariably, … Read More
