US
Slye Marketing sprouted in 2003. Since then, we’ve been busy on a wide variety of projects including:
- Business and marketing strategy, lifestyle events, and guest experience design for Kimpton Hotels & Restaurants
- Concept design for FIVE restaurant, hotel renew in Honolulu, and AQUA Development
- Event conception and execution for Dress for Success, Larkspur Hotels, Kuleto’s Italian Restaurant, and The Trust for Public Land
- Brand definition and brand-storming for Raindance Spa, Venn Co., Concannon Vineyards, and Levi Strauss & Co
- Copywriting for Alameda County Sustainability, Earl’s Organic Produce, and the California Sustainable Wine Association
- Customer experience design and touch points for 46 unique hotels
KRISTIN WHITE-SLYE
Owner & Creative Ace
Kristin began her career twenty years ago at BBDO advertising agency. From there she gained experience in hospitality marketing working at Classic Vacations (Expedia, Inc.), Runaway Tours, Brendan Tours, and Kimpton Hotels & Restaurants. At Kimpton she had a knack for turning social trends into profit generating promotions. With encouragement from both her husband and professional mentor, she founded Slye Marketing.
Kristin completed all coursework for a B.S. in Advertising at San Jose State University. She then switched schools and graduated with a 4.0 from the University of San Francisco with a B.S. in Organizational Behavior and Leadership. Two majors have proved to be better than one; she combines her knowledge of advertising and organizational culture to understand how successful brands are cultivated from within.
Kristin is a former instructor at the Hospitality Institute of San Francisco and is involved in Golden Gate Mother’s Group, NOPNA, Mompreneurs, Delta Gamma Alumna Association, and Works For Me. She’s a proud mom of one, plus an avid runner and snowboarder. Kristin also became a fire dancer after surviving a house fire. No, really – click here to hear the story
OUR CREATIVE PARTNERS
Slye Marketing has a network of trusted and talented people – from award-winning designers to world famous drag queens. For each new project, we hire the team from this select group based on the special needs of the job. This keeps costs low and expertise high. Meet two of our partners, Franco and Sue:
FRANCO BENEDUCE
Franco artfully spins three plates as an event mastermind, branding specialist, and an inspiring coach. For 20 years, he has produced, managed, and promoted conferences, charity auctions, company launches, art exhibitions, AIDS Walks, and signature events for The National AIDS Memorial Grove, San Francisco’s Pride Festival, and the Folsom Street Fair. Franco’s has focused his branding expertise on the hospitality industry for companies such as Kimpton Hotels, JW Marriott Hotels, Personality Hotels, and Larkspur Hotels. A certified coach and group facilitator, Franco has worked with individuals, groups, non-profit organizations, and Fortune 500 companies. He is a graduate of Providence College. He also earned additional degrees in linguistics, philosophy, and 16th century comparative literature from l’Universita’ di Fireze in Florence, Italy and Rutgers University. Franco is a captivating speaker, devoted punster, and nemesis of the ordinary.
SUE KING
With 18 years of program and product management experience, Sue is a whiz at turning ideas into action. She’s created compelling communications, inspiring events, and strategic programs for organizations like the National Park Service, Golden Gate National Parks Conservancy, and Kimpton Hotels. She began her career in marketing at L’Oreal USA in New York before trading her high-heels for Timberlands and moving to San Francisco to engage kids in the outdoors. While managing public programs at Crissy Field Center, Sue launched Summer Camp, the Center’s number one revenue generator. She was also formerly a public relations account executive at MacKenzie Communications where she garnered $6.3 million in pro-bono advertising for the Partnership for Drug Free California initiative. Sue received a B.A. in American Studies from St. Michael’s College in Vermont. She lives in San Francisco with her son and photographer husband.
THE ROOM KNIGHTS
Slye Marketing is also part of The Room Knights, an alliance of independent hospitality professionals. They help hospitality companies increase profits and save money with their collective expertise in sales, marketing, revenue management, and operations.
